For many businesses, media exposure almost always begins with a press release — which is why we recommend studying examples of press releases that have garnered media attention from major news outlets and leading trade publications as a way to identify best practices and avoid making costly mistakes.
Our collection of press release examples includes 30 distinct types of press releases that showcase the most common news items companies announce to the media. These examples serve as a practical guide for crafting well-structured press releases that capture attention and convey important information effectively.
What is a press release?
A press release is a business communications tool to communicate key messages to the media and key stakeholders. Effective press release development includes writing newsworthy releases and distributing them to the media.
Press Releases are one component of a strategic PR campaign, typically accompanied by other tactics including media relations, thought leadership, social media strategy and content marketing efforts.
Press releases are typically one of the first tactics businesses will use to tell a story to the media and the wider market. It’s important to remember that press releases aren’t just a tool to attract media attention, but a strategic tactic that helps solidify key messages and get them in front of the relevant stakeholders including shareholders, customers, prospects and more.
Major Press Release types include the following:
- Case Study Press
- Release
- New Client
- Announcement Press
- Release
- Funding
- Announcement Press
- Release
- Press Release For Event
- New Hire Press Release
- New Product Press Release
- Partnership Press Release
- Name Change Press Release
- Award Press Release
- Research Press Release Example
- Financial Press Release Example
- Campaign Announcement Press Release
- Example of a Press Release For a Book
- Acquisition Press Release Example
- CEO Announcement Press Release
- Business Expansion Press Release Example
- Announcement Press Release
- Healthcare Press Release
- Digital Press Release
Conference Press Release - Board of Directors Press Release
- AP Style Press Release
- Embargo Press Release
- Boilerplate in Press Release
- Press Release Quote
- Tech Press Release
- Patent Press Release
- Non Profit Press Release
- Charity Press Release
- SEO Release Example
- Press Release Template
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John Doe
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John Doe
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